Attendees at this year’s Great Yorkshire Show (GYS) in Harrogate will be treated to the best of British wool thanks to the British Wool Marketing Board (BWMB).

Promotion

Based in Bradford, Standard Wool is proud to be one of the largest buyers of British wool in the country and is pleased to see the BWMB reaffirming its commitment to showcase the industry by being involved in the Great Yorkshire Show.

The BWMB will have a stand in the GYS fleece marquee – part of the hugely popular sheep area – where it will showcase British wool, from farm to fleece, fashion and furnishing is an important business platform for the UK agricultural and BWMB.

As well as providing information about the industry for wool producers and members of the public, the BWMB will also support a number of shearing classes and provide producers with the opportunity to discover more about the industry.

Key personnel

The Board’s recently appointed Chief Executive Joe Farren along with Chairman Ian Buchanan will be on the stand during the show and both are keen to showcase British wool as a progressive and profitable industry.

Joe Farren told farminguk.com: “Securing the future of British Wool is one of the main objectives of the British Wool Marketing Board.

“We have an international reputation for excellence and globally we are seeing strong demand and interest.

“To further develop our markets we need to ensure our processes remain effective and efficient and continue to improve wool quality and presentation.”

Shearing

Shearing is an integral part of wool production and the BWMB is keen to encourage people to take up the trade through one of their courses.

The show’s fleece competition will also see the Champion Fleece automatically qualifying for a place in the Board’s relaunched Golden Fleece competition.

For many visitors to the GYS, the Shearing Competition provides a real showcase of the skill, as Gareth Jones, Producer Communications Manager explains: “Technical skill and speed is the key to competitive shearing and many of the British competitors here at the GYS will have benefitted from the BWMB shearing courses,” he said.

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