Standard Wool is pleased to see the British Wool Marketing Board (BWMB) take further steps to promote British wool by introducing the new British Wool Premium Label Partnership with manufacturers.

Blends

The labels will allow manufacturers to proudly display how much British wool is being used in their products. Carpets, rugs and many other products are made with British wool and the new Gold British Wool label and the pre-existing label – Platinum – will allow manufacturers to influence how much wool of genuine British origin is used in the blend of their ranges.

If the product features a Gold label it means it has 70% British wool, whereas a Platinum label indicates 100%.

Standard Wool is proud to be one of the largest users of the Platinum Certificate in the UK.

The Premium Label Partnership defines the manufacturer of the product and their supply chain and ensures that the manufacturer is responsible for ensuring the content is sourced and verified according to the criteria that is set-out by the BWMB.

Reputation

British wool grown on UK is regarded across the world as being the strongest wool. It has become the choice in carpet for commercial developments such as casinos and hotels due to its natural bounce-back caused by its crimp and robust bulk, which resists pressure.

“We have had growing interest from textile manufacturers for a higher specification label that promotes quality fibre content – particularly in carpet and mattresses.  These new labels and the Premium label partnership will encourage more to follow suit.  The added value to the consumer is that this will be a great investment with superior performance.”  Tim Booth, marketing manager of the BWMB said.

The BWMB

The BWMB is owned by the sheep farmers of the UK and sits between the wool producer and the textile industry providing wool for sale by auction across the year and promoting it through its Shepherd’s Crook licensed partnership programme.

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