Manufacturing and product design

Manufacturers and engineers often deal with complicated components. It is not easy to communicate the requirements through drawings and product images alone. 3D product visualization helps them create detailed product models that anyone can understand. These digital models can be customized and tested for design options and features.

Manufacturers also use this technique to create virtual prototypes that can be tested in simulations. They then analyze the data to identify and fix potential flaws and dangers in the design. In this way, they can test to see if the product meets international safety and quality standards. Virtual prototypes help manufacturers save time and money as they don’t need to make physical ones to test in real life.

Architecture, interior design, and construction

Professionals in this industry use this technique to create detailed and accurate visuals of their designs. Realistic props help highlight the exteriors and interiors in a way that makes it easy to understand complicated site maps. Some companies use 3D walkthroughs to help clients visualize the layout, designs, lighting, and other parts of a project. It becomes easier for clients to identify issues or make changes to suit their style and taste before construction begins.

Rendered images and videos from this process also help companies promote their projects. These photorealistic visuals help construction companies attract customers and investors before construction begins.

Entertainment

3D visualization has been a great boon for various sectors of the entertainment industry, which rely on visuals to impress viewers.

Gaming

Thanks to technological advancements, the gaming industry has grown by leaps and bounds. While there were many games at the time, Atari’s Pong was the one that helped kickstart the video game industry upon its release in 1972. It was the first commercially successful arcade game. Pong is a simple arcade table-tennis game with two rectangles for bats, one square for a ball, and a dotted line for a net. Games like Space Invaders, Pac-Man, and others followed. Since then, gaming companies and artists have been pushing the boundaries of what is possible with Technology.

Artists use 3D visualization to create hyper realistic games with detailed characters and scenes. With the emergence of AR and VR technology, gaming companies can create more realistic and immersive games for customers to enjoy.

Cinema and TV

In cinema and TV, this technique is used to create set pieces, character designs, vehicles, imaginary creatures, and more. Some directors and producers use computer-generated elements to create imaginary creatures and worlds, perform dangerous tasks, or enhance the viewing experience.

An excellent example of a movie using 3D elements would be James Cameron’s Avatar (2009). Here, 3D imagery and advanced stereoscopic filming methods were used to create alien worlds, aliens, and weaponry. This movie was so revolutionary that it is still widely considered the best 3D movie ever.

A bonus of this technology is that it helps filmmakers create realistic scenes and environments that would be very expensive to do in real life.

Public attractions

Theme parks have been integrating new visual technologies to captivate customers for a long time. Thanks to 3D, AR, and VR technology, they can keep developing unique ways to enhance the customer experience and make them return for more.

Disney’s theme parks, for example, are famous for using cutting-edge entertainment methods. They stop at nothing to make their customers feel like they have entered another world. One of their attractions that uses 3D technology is Mickey & Minnie’s Runaway Railway. It is a ground-breaking, trackless dark ride that takes audiences through scenes from various Disney shorts.

Museums, on the other hand, have struggled to get customers through the front door. Their biggest competition is not other museums, but other sources of entertainment like Netflix and Candy Crush. But with cutting-edge visual technology, they are enhancing the customer experience and generating interest.

Museums have digital models and interactive displays to keep customers engaged during their visit. Some general ways museums use this technology are:

• Using interactive 3D floor plans to help visitors navigate the museum.
• Using interactive displays to help visitors learn about the exhibits.

A brilliant example of how this technology is used in museums is the Paris Louvre’s Mona Lisa: Beyond the Glass. It is a VR experience that helps visitors explore and experience Renaissance paintings.

Embed video: Mona Lisa: Beyond the Glass at The Louvre I HTC VIVE ARTS – YouTube

Retail and eCommerce

3D product visualization services helps retailers and online stores, mainly when it comes to marketing. By combining this technology with AR and VR, stores make it easy for customers to visualize a product and “try” it before buying. It is especially useful for eCommerce stores as it helps customers understand the product’s features, quality, and fit.

Prime examples of this are Amazon and IKEA. These eCommerce giants have apps that allow customers to get a 360-degree view of products and place them in their rooms to see how they look.

When customers can easily buy the right product, retailers reduce costs and time. It has the added benefit of boosting customer engagement, satisfaction, and loyalty, leading to higher sales.

Fashion, apparel, and jewelry

Easy customization, faster production, and lower costs and return rates are essential for this industry. 3D visualization makes all this possible. Using this technique, designers can easily create and customize clothing, jewelry, and accessories. They can be as creative as possible with styles and materials.

This technique also helps manufacturers identify mistakes before sending the designs for production. It helps improve product quality, reduce wastage of materials, and lower return rates.

Visualization tools like 3D product configurators allow customers to personalize the products. An excellent example of this is Nike by You, a tool where customers can personalize their Nike shoes. Similarly, Japanese fashion brand Kashiyama allows customers to personalize suits before purchasing.

Visualization also aids marketing efforts, as products can be displayed in stunning visuals. Customers can also interact with the apparel and get all the necessary information before they buy it.

Medical devices and life sciences

3D product visualization has been a great boon to the healthcare industry. Combined with MRIs, and CT scans, this technique makes designing and developing medical devices that can save lives easier. Body scans can be converted into 3D models, which can then be used to create custom prosthetics for human and animal patients. It is a great step forward for amputees and those born with improperly formed limbs.

Manufacturers in the healthcare industry can also use this technique to design and develop new medical devices.