Being in the ecommerce world, the first and foremost thing you need to keep in mind is to present your product in such a way that instantly lures your audience and builds trust in your brand, and for that, you need to learn how to edit product photos for ecommerce.

The basic thumb rule while Editing a product photo for your online website and marketing platforms is to make it look real to the eyes with no distractions so that the whole focus of the customer is on your product and to present it in such a way that it creates a need for them.

In this article, we have covered the step-by-step process of editing a product photo in Photoshop.

Let us begin with the guide on to edit eCommerce product photos for online websites.

Here we will discuss how to make your product photo suitable for the websites and other marketing activities using various steps that will guide you to bring out the best version of your product/s.

1. Isolate the Product

   When it comes to Photo Editing, isolating the subject is the thumb rule to have a clear and distraction-free look at the things.

   The backgrounds are constantly tweaked or removed when it comes to ecommerce. Hence, during the photo shoot, the products are clicked on the white background so that later in the post-processing process, they can easily be removed, or if the white background is used (in e-commerce giants), then it should be in a seamless way that helps in getting the maximum attention on the product.

   Apart from the above reasons, isolating the product from the background also helps in changing the color of the background as per the need, and it also reduces the file size and allows the website page to load faster.

   There are many photo editing software, including Photoshop, that are helping both beginners and professional photo editors in winning the game of eCommerce photo editing

2. Make your Product Realistic

   While isolating the product has its importance, the other significant idea that can make your product look more realistic and attractive is to give some shadows and space while editing to make it look real to life and your audience make the purchasing decision just by looking at the product picture.

   There are three types of shadows that professional photo editor’s use-

   • The Natural Shadow: Cast by placing the product under the direct sun.
   • The Drop Shadow: Cast by placing the product above with direct sunlight shining down on it.
   • The Reflection Shadow: Cast by placing the product on a reflective surface.

3. Remove the Negative Spaces

   One of the significant factors that must be considered while preparing the product/s to look attractive is to remove the negative spaces from the image or crop those parts that are creating some distraction and affecting the product’s credibility.

   Apart from the above, the primary reason for cropping is to keep the image’s size and shape consistent. You will not like keeping different size images on display as it will look unprofessional and messy.

4. Use Real-Life Colors

   The usage of appropriate colors in your product images is a point that all professional eCommerce product photo editing services must take into consideration because your audience and customers want to view the product in a way that it looks in actual shopping stores. Hence many eCommerce websites use terms like ‘True to Color’ to give a hint to their customers that whatever the color they are seeing is the product’s real color.

   This has reduced the number of return orders as the customers are satisfied that the color of the product/s they saw on the website matches what they received. It has become common to use natural or original colors in product photos.

5. Image Consistency by Batch Photo Editing

   When you decided to make your ecommerce website a successful one, always try to maintain image consistency by taking the help of batch photo editing. Some photo editing software like Photoshop and Lightroom helps photo editors create a positive user experience by editing the images in batches.

   This process helps in managing the bulk work but also helps in adjusting various parameters like image colors, contrast, white balance and more.

6. Improve the Visual Perception

   It often happens during a photo shoot of the product that the image’s composition is ruined, which changes the whole look and feel. Here you need to reshape the images in such a way that helps in improving the visual perception without compromising the quality.

   To achieve symmetry, you need to push or pull specific pixels that bring out the best version of the photo that will use in your ecommerce platform.

7. Always Use Ghost Mannequin Effect

   Another major to-do while you prepare your photos to launch on the ecommerce website is removing the mannequins hindering your product. We understand how vital a mannequin is to present your apparel, jewelry, etc. But it sometimes distracts the customers from the product you want their eyes on.

   Here, you can make good use of the ghost mannequin effect; in this effect, your product will be visible on the mannequin, but the mannequin itself is not visible, which helps in reaching the next level of professionalism.

8. Photo Optimization

   Before you launch your product images on the ecommerce website, ensure it is fully optimized, and all the defects are removed so that your customers look at the clean and professional image/s of the product you want them to purchase.

   While optimizing your image, ensure that the files are not large- this may impact the website load speed, and resolutions are correct- this gives a more professional feel to the picture; always check the dimensions- to fit the image frame perfectly.

1. For Background Removal

   Pick your photo and unlock the layer in the Layer Panel.

   Choose the Remove Background option in the Quick Actions section.

   Refine the edges by using Brush Tool to clean every bit of your background.

2. For Spot Healing

   Navigate to the Layer Panel and select layer with spots and small objects to remove.
   In the Tool Panel, choose the Spot Healing Brush Tool

   Select the size of the tool in the Options Bar.

   Click the spot and Drag to remove the spot of unwanted objects.

3. For Color Correction

   Now add Level Adjustment Layer from the Layers Section below

   Select the White Point Eyedropper to extract which parts of your image are lighter

   Select the Black Point Eyedropper to extract which parts of your image are darker

   Adjust the Center Slider for Color Toning

   And You’re All Done!

4. For Batch Process

   Select File > Automate > Batch.

   Open the Batch Dialog Box and choose Set & Action in the Play Section

   Select the folder and choose the folder for Batch Process

   Set a Folder Destination and select Choose option

   Set the Errors option to Stop for Errors in the bulk editing process or Log Errors to File, then select OK.

   Now wait and let Photoshop do the rest for you.

5. For Adding Shadows

   Create shadow and highlight layers to add shadow to your image

   Create a copy of the layer and paste it in a new layer. Alter the layer using blend mode option, and mask it.

6. For Ghost Mannequin Effect

   Select a layer to start the process

   Use the Magic Wand Tool to select the background & mannequin

   Create Layer Mask

   Create interior sections & Warp all the interior sections and clean

   Now dark, the interior sections

   Change the background color if you think its required

Here this topic ends, and we hope you enjoyed our simple guide and the step-by-step photo editing process in Photoshop. These steps will help you make your editing work easy and give you a fair idea of what steps and options to select for a particular type of work to be done in Photoshop.

However, suppose you are not a professional or a budding photo editor with a bulk of projects. In that case, it is advisable to take the help of professional photo editing services company that provide complete product photo editing services like background removal services, photo culling services, product photo retouching and more.

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