High-profile Defense Attorney and former Harvard Law professor Alan Dershowitz defends his reputation in this New York Times interview. For followers of reputation management, law and public relations, it is an interesting strategic move: he is telling his side of the story on a public platform.

Mr. Dershowitz’s reputational crisis has been produced by a case against him related to Sexual Impropriety, which has roots in another sexual impropriety case he defended. He confirms in the Times article that it is his association with that client that has led to this crisis.

Before the digital age, it was far easier to make such allegations “go away” by destroying the credibility and reputation of their source, who is typically younger and has few resources. But this story began years ago and has only gained traction since then—and it will continue to as long as his opponent perseveres. That his opponent is represented by another legal superstar, David Boies, helps ensure that. It is a match-up that experts and laypeople alike will follow closely.

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