An outpouring of reactions to the news of Brangelina’s Divorce has flooded the digital space. But it was Allie Jones’ cool assessment of Angelina Jolie’s well-planned public relations offensive — published in New York Magazine — that caught our attention.

How Angelina Jolie Won the First Big Battle in Her Divorce, examines the communications campaign that ensured Angelina’s Message saturated the digital and mainstream universe.  (Jones’ first analysis, The First Theories About the Brangelina Divorce Suggest Jolie Had Her PR Strategy Ready, appeared on the previous day.)

Celebrity messaging has tremendous power to affect reputations.  But Brad Pitt, the focus of Ms. Jolie’s messaging, has maintained an elegant silence in the face of this attack. That strategy takes restraint, but is often the winning card in a digital firestorm. And in the face of a reputational crisis, taking the high road can speak louder than words.

Recommended reading:

Johnny Depp & Taylor Swift: Managing the Message

Lynthia Romney on Powering Up Your Key Messages: Interview with an Expert

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