The Alumni of a university are the de facto mouthpieces of the university, the experience that they have had at the education institution are the experiences they will share with others. This makes them one of the most important stakeholders in the university’s efforts towards marketing at international students. The sheer credibility imparted by a fellow student’s statement goes a long way in convincing other prospective students from the same region about following their footsteps. Here are some reasons why you should seriously consider investing in good alumni connections:

Help you stay updated :

It is essential for a university, college or institute to keep track of their student’s career graphs. It is unimportant if an ex-student is a CEO of a Fortune Five Hundred company, it no doubt will help your credibility, but what is important is to showcase individuals who pursued their dreams. Keeping track of your alumni and their endeavors is something that is essential for a university.

They give back to their alma mater :

Ex-students are some of the biggest benefactors for universities and colleges around the globe. Their position in the world can be attributed to a great extent to the education they have received, something that inspires them to give back to the institution of their learning. Having a strong alumni network can help many a universities grow.

Help establish scholarships :

Having an alumni base that is eager to give back to the society is something that can go a long way in helping college’s increase the number and quality of students they are taking in. It can help them establish scholarships, fellowships and other varied financial assistance.

Help with recruitments :

One of the biggest factors that attracts students towards an institute is the number of placements they can offer to their students. Having a strong alumni base can not only help the university tap into more and more companies but also help them with internships and a more hands on learning experience.

Promotion :

Each student is basically a walking talking mouthpiece for the university or college. Depending upon their memories of the institute they will have a certain picture in their minds. Having a regular interactions with your students and alumni can not only help the university engage these individuals but also inform them of the many changes that have occurred since they left.

Aids innovation :

Having a smart alumni base can also help the college or university add to their own knowledge base and better impart the students a more updated education. Be it in the form of research, workshops, lectures or simply working with the latest technology as a part of their course can be just a few things alumni bring to the table.

Counselling :

Having an dedicated group of alumni can also mean you have a group of mentors for those students who are not working up to their potential. Having interactions with these alumni can be highly beneficial for the students and be an education all in itself. These alumni give students the push required to live up to their potential and go on to achieve what they have always wanted.

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