With the Fall season just around the corner, universities and institutes are gearing up to apply marketing and recruiting strategies that would enable them to effectively reach out to the potential students across the globe. For a successful Student recruitment strategy it is key that you know what you communicate, to whom, and how. The messages must be consistent, clear and authentic as a university that asks itself the right questions is more likely to provide answers that students want to hear.

It is important that universities identify factors that are highly marketable. For example, a University’s academic offering, its vibrant student life, alumni, history and the quality of life in its campus are highly marketable aspects. Recruiters can bank on these factors and market these qualities to a variety of audience. They must also understand that school pupils, transfer students, careers counsellors, parents and other family members all require a slightly different approach. School pupils may need introductory information to get them started, whereas transfer students need to find specific details easily and quickly. Hence, the content must be decided based on which target audience they want to approach.

Many admission departments invest a lot of their time and money on international recruitment and college fairs to recruit students. A recruiter must evaluate the destination the university is looking to target and make a travel plan that’s best suited to this evaluation. Universities must look at the current trend in international education and open their horizons for emerging markets based on market research. A 2015-WES survey identified Brazil, Vietnam, Indonesia, and Nigeria as the top four emerging markets to watch over the next three years. In the past five years, these countries have shown substantial increases in the number of students studying in the U.S., alongside stable economic growth.

The cost aspect of this exercise can be addressed with cutting expenses on creating marcom materials. MarCom expenditure can by outsourcing it to one vendor instead of opting for separate design, print and distribution vendors. With Hue as a MarCom partner, you can get customized solutions with optimum utilization of funds allocated for marketing so as to effectively reach your target audience across the globe. Its global distribution is known all over the world for its timely delivery, thus, overall saving you 50% on your marcom expenditure.

Recruitment Departments must also include the World Wide Web and social media as crucial tools for recruiting; this also adds to the university branding. With this you can directly get in touch with your audience and apply innovative ways to put across your message and increase interest in your institution. Of late, universities have put up videos of fun activities at the campus so as to give their audience an accurate feel of the quality of life they can expect while studying.

With the advancement in technology, it has become vital for universities to adapt to the ever-changing trends in international education in order to create an Effective Recruiting Strategy and also save on marketing expenditure.

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