The old adage, too many cooks spoil the broth holds true in this situation in more ways than one. Universities usually work with more than a couple of vendors, or Channel Partners for creating their marketing communication material. As is understandable, marketing communication material, be it print or digital, is crucial for the recruitment process of any university. Working with a variety of vendors is not only a painstaking task but also increases your margins for error. In a situation where a university’s designer and printer are not on the same page may have catastrophic results for the institutes marketing collateral.

To ensure that all of the Marcom Material that is printed is absolutely flawless and showcases the university in the best way, it is always advisable to go for a single option instead of multiple vendors. Here are some reasons why multiple vendors can be irksome.

Constant checks:

Working with more than one vendors, be it a designer who lives in a distant location, a printer or maybe even a delivery service, is always a hassle. The university representative or officials have to constantly keep monitoring the stage at which the preparation of the Marcom material has reached. As opposed to this, with a one-stop-shop like Hue, you get all your information from one phone call, in fact you don’t even have to call, regular email updates are a part of our procedure.

Mistakes can be made:

Having multiple vendors or channel partners can often result in gaffes that can adversely affect the quality of the marcom material. It could be something as simple as leaving the right amount of gutter space, but when ignored it could end up being a loss for the university, college or institute. Hue ensures that there is always constant communication between all the stages of the process among our staff as well as the client to ensure that the marcom material is of the best quality possible.

Increased costs:

One of the biggest problems with Multiple Channel Partners is that they increase the overall cost of the marcom material for the university. Different vendors have different quotes, more often than not, since they work independently, they do not have the necessary wriggle room to charge lower prices. This can result in an unnecessary increase in the overall cost-effectiveness of the marketing and promotional campaign for the university. The location of these vendors is also essential as the costs vary according to the geographical locations as well.

Difficulty in shipping:

Having multiple partners usually also means having an altogether different channel partner for shipping the marcom material to the location the university wants it delivered to. Having a separate shipping partner can turn out to be expensive. Moreover, the responsibility of constantly keeping a check on the materials, where they have reached, whether they have arrived, their condition and packaging are always in question. Hue provides an integrated global delivery service with their marcom and branding services. All that is then necessary is the location, date and time and the delivery will be there.

Hue prides itself in delivering the best quality of marcom material, designed and printed at their inhouse facility, along with warehousing and distribution options that help the university save on costs. Having Multiple Channel partners is definitely not an advisable way to go when a university’s looking to actively work on their marketing and promotion.

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