When it comes to your Facebook for Business cover page, creativity can be more important than you realise. Your cover page isn’t seen in the regular feed except when you update it, but when customers or clients visit your Facebook page by clicking on the link from your site, they will see the cover photo and since it is such a large part of the visual aspect of the page, it is very possible that it can influence whether that visitor likes your page or not. Of course, you want them to like the page so that they will continue to get future updates made by your page. It also puts them into a different segment when targeting users via Facebook advertising. In addition to all that, your Facebook cover photo can actually influence buyers if it is done well. Here are a few examples of creative Facebook cover pages.

Target a Specific Audience

Logitech is a company that makes and sells computer accessories. This Facebook cover photo highlights their connection with ESL gaming.

Focus on Creativity

In this case, Toys R Us turns the focus to whimsy. They do sell toys, afterall. It also can really inspire creativity in addition to spurring on sales.

Promote a Hashtag

In this cover photo, Calvin Klein ties in the season (spring and summer) into their #mycalvins hashtag. It is a great way to promote the hashtag while also showing off product and the fresh seasonal designs at the same time.

A Picture is Worth a Thousand Words

In some cases, some great photography can take the place of any words, offers, or anything else. Little Caesars shows off their stuffed crust pizza and anyone who likes pizza and sees that likely wants to run out and eat pizza right now.

Branding

When your brand is strong enough, you can do something abstract like MailChimp does here just to intensify the branding. It also shows off some personality and makes a great use of negative space, as SocialMediaExaminer.com  points out when they featured this in their list of creative ways to use a Facebook cover image.

Promote a Contest or Giveaway

Kampgrounds of America is running a special giveaway to promote camping this summer. Highlighting that on the Facebook page is a great way to increase entries and social shares.

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