In our digital sales age, we’re seeing increasing attention paid to the idea of Personal Branding. Although the idea itself is by no means new (a brief history is below), awareness of its importance and value in business – including for sales reps – is now reaching a critical mass of awareness. There’s a problem, however. While the majority of sales and business professionals endorse development and use of personal branding, there’s no real common agreement as to what exactly it is. Many people conflate elevator pitches and personal branding. While elevator pitches are an important part of personal branding, they’re just that – only one aspect of the whole. So today we’ll discuss the history of personal branding, provide our own comprehensive definition, and give you some examples.