Last time, we discussed why, contrary to popular belief, top sales reps can at times, make not so great sales managers. Which naturally raises the subsequent question, “When should we make a sales rep a manager?”. That you’re asking this question is smart policy – after all, internal promotions can make for a much smoother transition. The rep-turned-manager is familiar with your products and processes, and being able to authentically tout your policy of internal promotion is a powerful incentive when hiring for positions lower down the ladder.