When I was in college last year, I was able to use quite a number of leaflets in campaigning for my friend who wanted to be the leader of the student union. With limited resources in college, this was a cost-effective way of carrying out a campaign or even advertising a product for those who were business minded.

So how much does a leaflet advertisement cost? Averagely, you can expect to use not less than £300 when all the necessary costs are included such design cost, printing cost, and the distribution cost.

There are a variety of leaflets available that an individual can choose.  The cost will vary depending on the type of leaflet you are going for, for example, the cost of using a brochure, a flyer or a pamphlet tends to vary depending on the size and quality.

Design Costs:

Brochure

The cost of designing a brochure ranges between £15 and £150 depending on the quality of the brochure. There are various ways in which brochures can be used. For instance, it tends to focus more on grabbing customer attention with punchy taglines and other great visuals especially, when the brochure is intended for the mass giveaway.  

These brochures give a general overview of the objectives and what the company offers to lure the readers to contact the company for more information. 

The amount of design work and the number of pages will determine the cost of designing the brochure, more design work means you have to pay more.  You can get a design through outsourcing, where you can place your brief in a website offering such services and wait for a series of designs.

For as little as £15 you can get a simple brochure design. However, outsourcing does not guarantee a unique design. You cannot tell whether the design will have a professional look, or will suit your business needs when you resort to cheap brochure design website. 

Most websites require that you only produce multiple logos and images and you will receive a tri-fold within three days for £150. It is important that you consider the company’s objectives and the type of market it is intended for.

Important factors to consider when designing a brochure

• First, you have to know what marketing collateral your nearest competitors have in place before coming up with a design.
• Ensure the design makes you stand out from the rest of your competitors for the right reasons.
• The design should enhance brand recognition and should be fully branded by with the right tone of voice.
• The design should have a perfectly balanced outlook with an efficient combination of images and contents.
• The design should appeal to your intended market, to ensure efficient delivery of your key ideas from the front cover and beyond.
• The design should be appropriate for how the brochure is going to be used.

Flyer

The general cost of designing a flyer will be about £60. The cost of designing a flyer with a professional outlook is not that substantial especially when the leaflets are printed from the same company. It is advisable that the price is set first before the work starts, this is because per hour pricing tends to reward inefficiency.

An increase in the number of images in the flyers leads to increased prices as they have to be purchased. Some companies may sometimes offer free designing services, therefore, it is a cost-efficient way to print and design leaflets.

Pamphlet

When it comes to pamphlets the price will vary depending on the number of pages. Pamphlets meant for corporate functions up to 10 pages cost around $90 depending on the complexity and design of the pamphlet.

Printing Costs:

Different Paper sizes

A4

Printing a single-sided A4 paper costs about £5 while a double-sided A4 paper will cost £8 per every 150 to 200 papers. An A4 paper is perhaps the most popular paper when creating a brochure. It has a dimension of 297mm high x 210mm wide which is approximately 11.68inches x 8.27 inches. Typically the paper covers an area of 0.65 square foot. When creating an A4 brochure, you can only design it to be a folded A3 page. Therefore, it is always vital to account for the margins and bleeding area. 

A5

Printing a single-sided A5 paper costs about £13 while a double-sided A5paper costs £14 per every 150 to200 papers. The A5 comes as the runner-up after the A4 in terms of popularity. Typically, an A5 brochure is A4 pages folded which is a compact brochure that allows you to include only the most important information for your customers. 

However, there is still sufficient space for creativity especially when used to showcase product images.  It has a dimension of 210mm high x 148mm wide which is approximately 8.27inches x 5.83 inches. It is important to take into account the bleed and margin dimensions for efficient usage of the area when designing an A5 brochure.

A3

Printing a single-sided A3 paper costs about £9 while a double-sided A4 costs about £10 per every 150 to 200 papers. The A3 is another popular brochure size, an A3 brochure is a folded A2 page which is commonly used in brochures with fewer pages due to the extra cost associated with printing larger pages.

However, they do offer adequate space to be creative especially when showcasing numerous products. The A3 pages have a dimension of 297mm high x 420mm wide which is approximately 11.69inches x 16.54 inches. The dimensions are somehow similar to the length of an A4 page and a width of an A2 page.

Different paper thickness.

Paper thickness usually matters when we talk about cover stock, which is simply the measure of the thickness of a sheet of paper in terms of hundredths of inches. We usually express the thickness of a paper in terms of points. A point is about one thousandth which is about .001 inches. This implies, a paper with 20pt is 0.02 inches thick while that with 10pt is 0.01inches thick. 

On the other hand, the weight of a paper is difficult to define because it varies from country to country. The universal measurement comes from measuring the weight of a particular ream of paper. The papers are normally weighed in stacks of 500 sheets. If 500 sheets weigh 65pounds the paper is called “65 lb cover.”

 There are three common methods of specifying the weight of a paper, the GSM which measures the density of the paper (g/m^2), the Caliper which measures the size of the paper based on inches and the U.S Basis Weight in which measures papers in the form of pounds or lbs.

A paper that is thick and has a higher weight tend to be more durable than the light and thinner papers. Sometimes you can encounter thin papers with a higher weight, but it is almost impossible to find a thick paper with less weight. The choice will always be determined by the size of the campaign and the size of the business.

Different paper finish (gloss, matte etc)

Different paper finish tends to improve the overall quality of your prints. For example, crystal laminate gives a bright color with maximum glare reduction.  There is the Matte laminate which only works where there is nominal glare reduction. We can as well use the Gloss laminate to give a glossy photograph a ‘wet’ look. When prints are expected to last, a display board is recommended which is somehow similar to the foam-core board only that it is much tougher.

Distribution Costs:

Door to door.

The cost of distribution ranges between £30 and £55 per every 1000 flyers for regular distribution. However, for customised distributions, the prices can rise to £80 per hour. Most distribution firms tend to charge by the hour for services or per 1000 flyers.

It may take months or weeks for consumers to make purchasing decisions, therefore, distributing flyers after that period of time will create a lasting memory on the minds of the consumers. You can use customer profile to identify where they frequent, then you can try to increase the coverage in such areas to improve on the exposure.

Shared distribution.

The cost of carrying out a shared distribution ranges between £15 and £35 per every 1000 flyers. A shared distribution is usually a more cost-effective way of marketing products due to its affiliation with the Royal Mail which offers specific postcodes that facilitate targeted distribution throughout the United Kingdom.

Solus distribution.

The cost of carrying out a Solus distribution is about £50 per 1000 flyers. It is a premium door to door service which is exclusively available around the Yorkshire region.  Here, flyers are delivered without any marketing materials.

Hand to hand.

Hand to hand distribution costs between £15- £22 per hour. It is an effective method of distribution especially when the region is densely populated. A person can easily deliver about 550 flyers per hour in such areas. However, in suburban regions with low population density, the cost is much higher as the region to be covered is much greater.

Street marketing.

Street marketing is a cheaper way of advertisement and can cost as low as £10 per every 100 flyers. It uses non-traditional methods and advertising space to gain the attention of the public. Few posters or flyers are required as they can be strategically placed on densely populated places.

It is usually confined in the streets or public places such as the train station, airport or important events. This has become a new way of connecting to customers and consumers as the effectiveness of traditional marketing has declined. The principle here is to place ads where people least expect.

For example, instead of using billboards, you can place an ad where people buy tickets at the train station. The majority of people must pass through this spot before boarding the train, therefore, a significant number will likely to see the ad. During special events such as weddings, ads can be placed in the washrooms. With all the food and drinks, more people are likely to see the ads once they visit the washrooms.

Related Questions.

Is leaflet advertisement expensive compared to other forms of advertisement? A leaflet advertisement can be categorised as a paper advertisement. It is cheaper compared to other forms of advertisements when the intention is to reach only a small section of a population in a concentrated region such as a neighborhood, town or a city.

What are the benefits of using leaflet advertisement? Leaflets are cheaper to produce compared to other digital forms of advertisements. It includes detailed information as compared to digital advertisements that use few words, they are visually pleasing therefore attracting more potential customers. 

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