Story Outline

• Growing Demand for Premium and Specialized Products: Pet owners are increasingly seeking high-quality, tailored dog food options that address specific dietary needs and breed requirements, driven by a focus on pet health and nutrition.
• Rise of Online Sales Channels: Online platforms have witnessed a surge in popularity, providing a convenient and accessible way for pet owners to purchase a wide range of dog food products, offering competitive pricing and doorstep delivery.
• Emerging Markets Offer Opportunities: Rapidly growing markets in Asia-Pacific, Latin America, and the Middle East present significant growth opportunities for dog food manufacturers, fueled by urbanization, increasing disposable income, and changing lifestyles in these regions.

1. What are the underlying reasons behind the growing trend of pet humanization?

As per the Pet Food Manufacturer’s Association (PFMA), in 2021, 3.2 million households in the United Kingdom acquired a pet since the COVID-19 pandemic. Largely driven by Gen Z and Millennials, twothirds (60%) of new owners are aged 16-34, and 55% of new dog owners have children at home. Most UK homes have a pandemic dog, with 38% admitting that it is just like having a new baby, which suggests the extent of pet humanization in the country. This is massively increasing the growth of the market studied. The Brazilian Dog Food market has 150,000 retail establishments nationwide. More than 90,000 outlets sell dog food products. Of those total dog products retail establishments, specialty stores include 32,000, 80% of which are independent pet shops.

Global Raw Dog Food Industry Challenges

2. How growing trend of e-commerce is impacting the Dog food industry

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Globally, dog food has become one of the fastest growing categories online, next to infant and baby nutrition. Pet e-shops have strong potential for growth and may emerge as the second large distribution channel after physical retail stores. By developing functional, superfood-packed, better-for-you label dog foods and treats that offer more balanced options, Walmart debuted new dog food brands through online sales, redefining canine nutrition.

According to a study conducted by the American Pet Products Association in November 2021 (APPA), even if the pandemic were to cease hypothetically, 22% of pet owners intend to keep ordering goods online and having dog food, treats, and other items delivered to their homes.

3. The demand for high-quality dog food is on the rise.

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Natural products are gaining widespread popularity in China, increasing health awareness among people. Improved knowledge sharing across various social media platforms related to the potential toxicity of synthetic chemicals and other harmful materials also encourages sales of natural dog food. In addition to a desire to decrease their dogs’ carbon paw prints, pet parents are opting to purchase natural products to maintain or improve the health and well-being of their beloved companion animals. Even after being processed under high pressure to remove germs, raw pet meals must be refrigerated to retain palatability. Consumers must be cautious when handling the products to prevent spreading raw meat on surfaces and perhaps creating a breeding environment for disease-causing bacteria. By enhancing the meat’s shelf stability and handling ease, freeze-dried dog foods assist avoids these difficulties.

The global Dog Food Market has experienced significant growth and transformation in recent years. The market has been driven by various factors such as the rising pet ownership rates, increasing awareness about pet health and nutrition, and the growing demand for premium and specialized dog food products. key trends such as personalized nutrition, functional ingredients, and sustainable packaging are expected to shape its future trajectory. Manufacturers are focusing on developing innovative and customized products that cater to specific breed requirements, life stages, and dietary preferences of dogs. Moreover, sustainability and environmental considerations are gaining prominence, leading to the a

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