In 2016, Online Grocery Penetration was 0.12% which increased to 1.85% in the year 2021 with smartphone Users aged 25-44 being the major target audience, says a report by Ken Research
1. Price, Delivery Cost and Delivery Time Amongst Most Influencing Factors tilting the consumer preference towards online shopping
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2. Covid-9 affected the growth of Online Grocery Market positively with people switching to Online platforms for grocery shopping
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Due to COVID-19 Outbreak, people avoided crowded places and turned to online grocery shopping amid escalating fears. Customer’s habits have completely changed during the pandemic, which led to the sudden shift from offline to online shopping. COVID-19 has also made cashless transactions more popular among consumers. With lockdown measures in place, people resorted to online means of purchasing groceries.
3. “Express Delivery:” Increasing demand for fast-delivery of groceries is anticipated to be seen in the upcoming years as people expect more online platforms
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