Baby pacifiers, also known as dummies, teethers and soothers, are rubber or plastic objects that are used to comfort and entertain babies and stop them from crying. They are made of soft, natural, and flexible materials like rubber, latex and silicone. However, silicone pacifiers are considered more durable than the ones made of latex. They are used as an effective means to calm babies during the first few months after birth when they are fussy, colic, or have a habit of suckling.

Moreover, pacifier helps in relieving stress in infants and adjust to new situations coupled with preventing the risk of infant death syndrome (IDS). Hence, market demand for baby pacifiers is expected to grow in the forecasted period as well.

Based on type, the Baby Pacifier Market is segmented into single-piece baby pacifier and multiple-piece baby pacifiers. The single-piece baby pacifier segment catered significant demand in baby pacifier market. Single-piece baby pacifiers are made from a single molded piece of plastic, silicone, or latex and its design minimizes the risk of choking, since the pacifier can’t easily come apart.

Based on size, the baby pacifier market is segmented into small, medium and large. The small segment holds the considerable market share. As baby pacifiers are mandatorily used for infant aged 6 months and younger as their baby care product.

Based on distribution channel, the baby pacifier market is classified into offline store and online store. The offline segment caters extensive share in the baby pacifier market. Offline stores facilitate variety of options in baby care products promoting both branded and private-labelled segments. Moreover, these kind of store initiates several key promotional and marketing events such as customer loyalty programs, discounts, seasonal offers, and others.

For a better understanding of the market adoption of baby pacifier, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, Rest of North America), Europe (Germany, UK, France, Spain, Italy, and Rest of Europe), Asia-Pacific (China, India, Australia, Japan, Rest of APAC), and Rest of World. Asia Pacific holds the extensive market share owing to the increase in number of infant population coupled with rising disposable income of concerned parents and rapid increase in urbanization.

Some of the major players operating in the market include Koninklijke Philips N.V., Newell Brands, Inc., Baby Shusher, LLC, Doddle & Co. LLC, MAM Babyartikel GmbH, The Natural Baby Company, Natursutten ApS, The White Company (Bectin Corporation), Trebco Specialty Products, Inc. (WubbaNub), Mayborn Group Limited. Several M&A’s along with partnerships have been undertaken by these players to boost their presence in different regions.

The post Baby Pacifier Market: Current Analysis and Forecast (2021-2027) appeared first on Ken Research.