Data breaches frequently occur in the Retail industry; in fact, businesses in this industry have solely handled more cases of data Breach than businesses in any other vertical. According to NRF (National Retail Federation) retailers are the ones who stay in data breach headlines more than business owners in any other domain. The repercussions of such embezzlements are often dire, impacting the reputation of organizations and affecting work process as well as profits. Recently a prominent U.S. clothing store chain was involved in a malicious software scam for almost a year; the scam had the potential to lead to theft of customer’s payment card information. Apart from this, the infamously famous Target data breach affected 40 million consumers across 47 U.S. states and led to a whopping $18.5 million settlement. In case of Target, the damage of reputation was a bigger dispute than the monetary loss, as the corporation’s profits dropped significantly within a few days of the incident. The aftermath is quite terrible for retailers who get involved in data breach because they tend to lose consumer’s trust and loyalty.

To protect sensitive data, confidential customer information, and brand’s reputation, it is vital that retailers step up their data Security game. Losing customer patronage is equal to losing business and a data breach can cost you much more than this. So, if you are a part of the retail industry then implementing data security measures is imperative. The first step towards improving data security is hiring a credible retail call center. A lot of customer information can be filched from the outsourced call center, which is the reason why retailers should assess the credibility of the outsourcing service provider before sealing the deal.

Apart from finding a credible call center, it is also necessary to analyze the data security measures implemented by the outsourcing service provider. Secure payment gateways and special treatment of sensitive information are a mark of a dependable call center. In fact, even if you are not operating in the retail domain; it is crucial to look for these features in your outsourced contact center. No matter how competent your service provider is, he may not be ready to handle sensitive information. In this situation, when confidential data reaches call center, it is highly prone to data breach. It is better not to take any risk and give data security paramount importance in order to secure your reputation as well as business.