The Chemical Industry is very important for the existence, performance, and optimum productivity of some other industries. The chemical industry provides the materials for a lot of things we use daily, so we can say the chemical industry is the starting point for a lot of the things that exist around us and that we find everywhere we go.
The chemical industryknew its immense importance to the world and has since World War II always strived to find innovative ways to solve various chemical and material problems as well as to boost customer relationship.
Many new chemicals and compounds (mostly plastics and polymers) were found and commercialized in the 50s and 60s, which played a very big role in the world economy.
The early 90s heralded the birth of the digital age, also known as the computer age, information age, or New Media age. The digital age was characterized by a shift from the traditional industry of the industrial revolution to an economy based on information technology of the digital revolution.
The chemical industryknew its immense importance to the world and has since World War II always strived to find innovative ways to solve various chemical and material problems as well as to boost customer relationship.
Many new chemicals and compounds (mostly plastics and polymers) were found and commercialized in the 50s and 60s, which played a very big role in the world economy.
The early 90s heralded the birth of the digital age, also known as the computer age, information age, or New Media age. The digital age was characterized by a shift from the traditional industry of the industrial revolution to an economy based on information technology of the digital revolution.
The digital age has transformed many industries including the chemical industry by enabling innovative processes, new business models, and increased productivity. The world has gone digital and this has helped the chemical industry achieve the growth they have been struggling to find.
The digital age has great benefits that include boosting and improving customer interaction and satisfaction. Therefore, for the chemical industryto achieve success in sales and marketing, they have to give more attention to the benefits the digital age offer in the area of customer interaction or customer relationship.
The digital age can help chemical companies perform better and solve problems that may arise in the following areas:
1. Old and New Competitors:
It is normal and expected for companies in an industry to find different ways to outshine each other and make more sales. The digital age gives companies the opportunity to do this on a bigger scale. Therefore, in the chemical industry, old and new competitors put in their very best by pumping in more money into their business and by using advanced technology. This can change the ways things are done in the industry and create a seemingly unattainable standard for some companies. To survive this type of threat and stay ahead of the competition, chemical companies have to build and maintain a strong relationship with their customers.
2. The Ever-Changing Demand and Expectations of Customers:
For a company or business to survive, there must be a good understanding of the needs and expectations of the clients or customers. In the chemical industry, the most important customer is the end customer and not the industry the chemical industry sells to.
Therefore, understanding the needs and expectations of the end customers will be of immense help to companies in the chemical industry.
3. New Marketing Platforms:
Chemical companiescan easily improve their customer focus because sales and marketing can now be done online through online platforms, which can replace the traditional methods of reaching customers.
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