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Commons Myths of Product Development Debunked

At our Prototype design company, we see people struggle with the process of developing a product and creating it within a project timeframe and budget. A lot of hard work goes into product Development and it’s common to hit road bumps along the way that may put you behind you’re own schedule but ultimately, improve the product. However, it’s important to always keep in mind some of these “myths” when it comes to the development of your product, so you have realistic expectations when starting the process.

 

Using resources will increase performances

People often have a logic that in order to have success, your employees need to be working at 100%, therefore if your business is busy, you’ll be faster and more efficient at getting things done. However, this can be quite the opposite. For example, it’s said that when a prototype design company fills the plates of their employees, speed, efficiency, and output quality decreases.

 

Sticking to your development plan

Development plans are great, and necessary but almost always, there won’t be a product development process that doesn’t have things change throughout the process and production. Often our prototype design company will recommend that clients should be flexible throughout the process as we may find efficiencies or redundancies in the initial design and can improve it. Clients can put too much faith in their initial plans to the point that they get pigeonholed with them.

A prototype design company knows that this process requires flexible, visionary leader.

Being flexible and pivoting your initial product design is what prototype development is all about.

Start quick, finish quick

One of the biggest mistakes we see people make at our prototype design company is to use their downtime to start a new project. In turn, they end up with more projects than they can pursue and dilute their resources, causing them to stumble throughout the process. And when you stumble, you can really disrupt the process given that the industry can change at the drop of a dime. Therefore it’s important to use the rule of quality over quantity. At our prototype design company, we recommend clients focus on their product and give it 100% of their attention and effort. In our experience, side hustles tend to fizzle or get dragged out.

 

The more features, the more people will like it

People have a tendency to believe that the more features and things you can offer a user, the better. However, that’s far from the case. Again, quality over quantity. Think of some of the products out there that constantly frustrate you because they’re just overcomplicated. For example, the remote control. Why are there so many buttons on them? What do they even all do? You really only use the volume and the channel buttons. As a prototype design company, don’t lose sight of the problem you are trying to solve.

A prototype design company calls your first prototype an M.V.P. - Minimum Viable Product.

Apple made the iPhone an overnight success because of its intuitive user experience and simplistic design.

There are constant ways to improve your product development as a prototype design firm, and keeping some of these myths and misconceptions top of mind is critical to leading your product development to success.

Article Author: MAKO Design + Invent

Article Author: MAKO Design + Invent

Company Team

MAKO Design + Invent is a full-service consumer product development firm servicing both high-growth corporate manufacturers and invention startups. With a 25-person team across 3 offices (Austin, England, Toronto), MAKO has complete in-house industrial design, mechanical Engineering, and electrical engineering design and prototyping services. To assist our start-up inventor clients, we also have a subsidiary branch called Mako Invent that, in addition to above, helps start-ups with patenting, strategy, marketing, and sales/distribution for all consumer product categories. For our corporate clients, MAKO Design develops world-class consumer electronics designs through our industrial, mechanical, and electrical design teams.

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