It takes around 9 months to finalise a greetings card collection (from trend spotting to trend guides – brainstorming & ideas – sketching & mood boards – to shortlisting – to product development { the making } and culling of ranges that just don’t do it for us, and finally photography & launch) a lot goes on behind the scenes to any collection before we finally start selling. Phew!

It’s the only occasion in the year where we are bursting with ideas & pretty much know what our basic range is going to be even before we start the product planning 9 months earlier. For most other occasions it takes the planning process to re-align the creative flow. Sometimes it’s challenging to force creativity. Not so with Valentine’s the love cup is most definitely over flowing. I think it’s the hearts (we have a thing for hearts. and bows. and pink. and red)

Our Valentine’s cards have been in ‘serious’ development since last May, but earlier if you take a look at jottings & ideas in our notebooks. And more than ever we are so proud to unveil our latest collection new on the website.

I hope you love the collection & see something you like for your loved one. There’s less than 1 month to go to place your order.

Shop our personalised cards for Valentines day here…

{ our picks }

Filed under: Greetings Cards, Hearts, Made With Love, Valentines, Valentines Cards Tagged: cards, greetings cards, love, personalised, romance, uk, valentines, valentines cards