Twitter recently announced that they were to replace SnappyTV, the third-party publisher Tool, with their new product, LiveCut. Like SnappyTV, it allows users to make and share video clips of live broadcasts across Twitter. The tool was made available to all via the Twitter Media Studio on 17th July.
The move is in an attempt to make it easier for publishers to produce and distribute videos across the platform. It comes with a new interface, easier usability and provides a seamless experience through its integration with the wider content management system for the social channel.
However, the tool only allows you to share the video content on Twitter, unlike SnappyTV which enabled cross-channel distribution. Some marketers argue that this isn’t a negative.
We encourage tailored marketing communications, fine-tuning each post to suit the target audience and platform on which it is posted. Perhaps the tool will make marketers more refined when it comes to their social posts, making them think more strategically about their audience and the messages they want to convey.
Other benefits from the rollout of the tool mean faster analytics and scheduling advice, so publishers can capitalise on the best times to post. It will no doubt be making an appearance into our digital tools for clients, notably at any conferences we support.
For those SnappyTV fans, don’t fear! The content won’t be lost as it will be transferred to your Twitter Media Studio.
If you’re looking to produce more video for social and LiveCut just won’t Cut it, get in touch to discuss how we help our clients make their messaging pop with films and animations.
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