Let's face it - it is a Mobile world out there and your sales organization needs to deploy a purpose-built CRM on mobile devices that will be well-used OR risk falling behind your competitors in sales productivity and effectiveness. If you have millennials in your sales force it is a business requirement for their full engagement.
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Research by Accenture and Nucleus Research about the value of Mobile Crm points this out. 76% of Chief Sales Officers think mobile CRM improves over sales team performance. Research showed 14.6% to 26.4% increase in productivity.
This post first appeared on Business Success With CRM, Implementer & Guide, please read the originial post: here
