Customer Relationship Management has come a long way in a short time. For example, just 102 years ago, America’s first supermarket opened (a Piggly Wiggly in Memphis Tennessee), forever changing the way Americans obtained their food and the way grocers marketed their products. Fast forward to 2019, and people can order food, have it delivered to their door in 20 minutes, and rate their customer experience with just a few clicks, all while leaving a valuable digital trail. In today’s interconnected digital world, businesses have access to an assortment of consumer details and information. This data provides diverse advantages for companies when used properly.
One way businesses manage their interactions with current and potential customers is by using a customer Relationship management (CRM) system. These systems can analyze a customer’s history with a company and help businesses improve their relationships with their customers. Here are some of the ways a CRM can augment a business’ customer support and acquisition strategy.