The Unknown is scary, isn’t it? What’s hiding in the dark that we can’t see?
Will a skeleton jump out and do us in? Where can I safely step?
Fright from the unknown in business lacks the amusement of the playful kind that makes Halloween fun for trick or treaters. When we face the uncertainty of scary decisions, we tend to imagine the worst that could happen. And then right before our eyes, that imaginary monster transforms into a barrier, and we decide nothing at all.
Underneath the scare, two things could be lurking:
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