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Marketing automation - making the case to improve

As a marketer, you already know the challenges of engaging, nurturing, and converting qualified leads in an increasingly digital and consumer-savvy marketplace. But convincing your C-suite (and the finance department) to invest in the Marketing Automation software you need to keep up isn’t always easy.   

If you tend to use your Marketing automation system as a glorified email platform, even if it is tied to your CRM system and your website, the fact is that you’re not getting the full return on your investment.

Requirements of a well functioning marketing system.

The following are resources to help make the case for improving your business with marketing automation.

Making the case for marketing automation: A practitioner's guide  is an on-demand webinar by three marketing experts who bring more than 70 years of industry experience and a deep knowledge of mid to enterprise-level campaign automation. 

This webinar covers 3 areas to help make your case:

  • Campaign automation and cloning
  • Data insights and reporting
  • Sales enablement

Watch the webinar now for the answers to all your burning marketing automation platform questions.

This post first appeared on Business Success With CRM, Implementer & Guide, please read the originial post: here

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Marketing automation - making the case to improve


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