As a marketer, you already know the challenges of engaging, nurturing, and converting qualified leads in an increasingly digital and consumer-savvy marketplace. But convincing your C-suite (and the finance department) to invest in the Marketing Automation software you need to keep up isn’t always easy.   

If you tend to use your Marketing automation system as a glorified email platform, even if it is tied to your CRM system and your website, the fact is that you’re not getting the full return on your investment.

Requirements of a well functioning marketing system.

The following are resources to help make the case for improving your business with marketing automation.

Making the case for marketing automation: A practitioner's guide  is an on-demand webinar by three marketing experts who bring more than 70 years of industry experience and a deep knowledge of mid to enterprise-level campaign automation. 

This webinar covers 3 areas to help make your case:

• Campaign automation and cloning
• Data insights and reporting
• Sales enablement

Watch the webinar now for the answers to all your burning marketing automation platform questions.