As a marketer, you already know the challenges of engaging, nurturing, and converting qualified leads in an increasingly digital and consumer-savvy marketplace. But convincing your C-suite (and the finance department) to invest in the Marketing Automation software you need to keep up isn’t always easy.
If you tend to use your Marketing automation system as a glorified email platform, even if it is tied to your CRM system and your website, the fact is that you’re not getting the full return on your investment.
Requirements of a well functioning marketing system.
The following are resources to help make the case for improving your business with marketing automation.
Making the case for marketing automation: A practitioner's guide is an on-demand webinar by three marketing experts who bring more than 70 years of industry experience and a deep knowledge of mid to enterprise-level campaign automation.
This webinar covers 3 areas to help make your case:
- Campaign automation and cloning
- Data insights and reporting
- Sales enablement
Watch the webinar now for the answers to all your burning marketing automation platform questions.