Achieve success and maintain revenue growth with the alignment of marketing and sales metrics.
Did you know 25-50% of organization do not have a documented Service Level Agreement between sales and Marketing departments which results in a significant decline in revenue.
By creating an internal sales and marketing Service Level Agreement (SLA) ensures that marketing and sales have a common definition of key terms., e.g. Lead, MQL, SQL, etc., as well as scoring criteria that should be applied to leads before hand-over to sales. Don't forget to set common goals: sales funnel alignment, joint activities, etc.