Attention Infor Crm users of Infor version 7.54, 8.2 or 8.3
You now have effective Marketing Automation tools running inside Infor CRM. With the current availability of InboxGuru the game changes for marketers and sales professionals using Infor CRM. We know that the core strength of Infor CRM is how well it customizes to each individual customer and how it brings in traditional back-office data from ERP into CRM. With InboxGuru, the marketing system speaks directly to the entire Infor database including custom tables. Additionally the system leverages dynamic groups for enrolling individuals into drip and nurture campaigns.
This post first appeared on Business Success With CRM, Implementer & Guide, please read the originial post: here