Primeau Productions does not see itself as a “video business,” though we are known throughout South Carolina and Georgia for the excellence and professionalism of our video production work. From script to screen, we are your organization’s trusted partner to bring your vision to life. We see ourselves in the communications business and we are expert in producing videos that get your message heard.

However, a lot of businesses, medical and dental practices, associations and nonprofits are still not convinced that video is the best marketing tool.

“Oh, we’ll send out a flyer.”

The latest research on how customers and clients read, and get information about you and your competitors, is important to review. In general, they are not reading, but skimming. Decision makers skim over brochures, blogs, “white papers,” market studies and even online reviews. Why? Your current and future customers and clients are overwhelmed with content. They hardly process what they are reading.

So, if you’re thinking about printing an expensive, slick, 4-color brochures or hanging stuff on every doorknob in Greer or Easley, you might be better off putting your promotional budget in other places. If you believe your website needs an expensive makeover or that your Athens, Georgia customers will flock to your door after you spend a ridiculous sum on a community BBQ, please think again.

Quality video is the best attention grabber

Primeau Productions didn’t mean to depress you with the news about doesn’t work, instead, we want to explain what does. The market research firm Wyzeowl has just released the statistical results of a major, nationwide study.

Two important pieces of information have emerged:

1. Businesses value video. 86-percent of businesses, regardless of business type, are using video as a marketing tool. Whether the video is embedded in a website, used in commercials, posted on social media, shown at a trade show or in an office, nearly 9-out-of-10 successful businesses are using it.
2. Explainer videos have had a major, major impact. Of customers and clients, no matter the industry, 96-percent have watched an explainer video to learn more about a product or service. Think of it from your own experience. Explainer videos are used to show parents how braces straighten a child’s teeth; how outdoor paint should be applied to a fence; how a care repair shop straightens fenders; the proper way for a carpenter to wear a safety harness or how the local dog groomer clips a standard poodle. Why are explainer videos so popular? Several reasons: they make a subject come alive; they are highly cost effective; they are “evergreen,” summer or winter; they can be personalized with a piece of you and your message.

While quality video is the best Attention Grabber, please remember that producing a quality video is as much about creativity as it is about excellent equipment; it is as much about what is heard, as what is seen; it is as personal a calling card as your business might ever had, so please don’t settle for so-so, when Primeau Productions can deliver the best.

It is hard to ignore the facts: video is the best and Primeau videos are outstanding, make an impact and get results.