With more brands and enterprises making the transition to full-blown digital publishers and media entities, demand is greater than ever in two crucial areas: Accountability in spending. Better understanding of how content drives business objectives at different levels. As a result, marketers are pushing harder to measure content – not just at the transactional level but also at touchpoints throughout the customer journey. Establishing a basis for measuring performance is...

The post 15 Things to Consider Before Choosing Your Content KPIs appeared first on Interactive Online.