A whopping 88% of businesses claim that video is a vital part of their strategy, with a further 64% stating that a video marketing has directly resulted in an increase in sales. Have you thought about how you could use video to promote your business? Source: Infusion Soft

61% of those who had issues accessing a website via a mobile device said they were unlikely to revisit. Mobile responsiveness is vital given mobile search overtaking desktop back in 2015. 48% of business don’t have a mobile strategy and even those who do are not maximising their customer analysis (Econsultancy). Do you have a mobile strategy and is your website truly mobile friendly? If not your conversion rate may be compromised. Not sure how mobile friendly your site is or how to shape a mobile strategy? Get in touch! Source: Google

Despite the huge amount of content already being produced a massive 76% of marketers plan to produce more content in the future. What content are you producing? How are you distributing and are you sweating these asset to their full potential? Source: Infusion Soft

Black Friday is the highest driver of retail sales, followed by Cyber Monday, Boxing Day. How did Black Friday pan out for your business? Our clients saw a 70% increase in ROI on average following our strategy planning, sound interesting? Source: Think with Google

Search ads dominate Digital revenue with 50%, followed by banner/display advertising and video. Are you harness the power of search? Source: IAB/PwC Internet Ad Revenue Report

An incredible 76% of searches for local products or services result in a visit within 1 day, 28% resulting in a purchase? How is your local SEO? Not sure, get in touch. Source: Think with Google

A massive 82% of smartphone users consult their phones on in-store purchases they are about to make. Does your mobile user experience match your store’s? If not there is a good chance you will lose the sale as people want to know they are getting the best deal which can’t be bettered online. Source: Think with Google

High impact marketing and the power of video content have YouTube, Oreo and M&Ms leading the way. Want to make increase awareness to your target audience? Source: Smarty Pants Brand Love Survey

Social media and messaging apps are playing an increasing role in customer relations with a surprising 53% of consumers happy to do so. How much long until the call centre is a thing of the past? Are you open to new communication channels? Source: Econsultancy

35% of businesses say that technology is vital in order to understand their customers, while the more advanced analytics capabilities the better the company is at sharing insightful knowledge between teams. Are you measuring and interpreting your analytics data accurately in order to grow your business? Source: Econsultancy

Digital Clarity offer all of the above services. With over 10 years experience across every imaginable sector, we’ll get under the skin of your business and help harness the power of digital to grow your business beyond your expectations. Our clients include Mercedes, Santander, ProCook, Chatsworth House and many more. Check out our case studies.