There’s barely a barrel left this week folks because I had to nearly scrape its bottom clean off. Some weeks are slow, but wowie, this week is a doozie…

Google News

• Mueller: Algorithm The Same For Top Ten Or Hundred Results – It was a slow news week, so bear with me. This is out of a Hangout with John Mueller, wherein someone asked Mr. Mueller if the same algorithm that grades results one through ten also grades eleven through one hundred. According to Mueller — and this shouldn’t be a surprise, but we take whatever scraps from Google we can get, don’t we? — it’s all the same. I know I was surprised. Were you surprised? I was very surprised.
• Google Tag Manager Now Can Track Scroll Depth Natively – According to GTM expert Simo Ahava — and if you haven’t read his blog, go there right now — Tag Manager has added a trigger that can natively send scroll depth information to Google Analytics. This is pretty awesome because there wasn’t really an easy way to do this before, so yay!

• Google Posts May Now be Managed Via API – Google recently updated their Google My Business API to allow listing owners to use the API to create or edit Google Posts on their GMB listings. This means you’ll soon (or now even? I dunno.) be able to update Posts via third party programs! Yay!
• YouTube Ads Getting Location Extensions – Like I said, slow news week. Apparently YouTube AdWords ads will be upgraded to allow not only location extensions, but the ability to measure in-store visits. This means YouTube ads on mobile will be even more interactive. Yay?
• Google Now Has Fifty Million “Local Guides” – You know Local Guides, the program Google uses to ensnare — I mean encourage people to leave info for local places they visit via their smartphones? Well apparently there’s now fifty million of ‘em. Fifty. Million. That’s a lot.

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