Networking can broadly be defined as making and retaining contacts in the hope of some mutual professional relationship forming. Doing this effectively, however, is easier said than done. There are definite moderations to your initial approach and ideas that ensure that you’re covering enough ground and the ground you cover is fertile enough. Here are those ideas… Mix the Personal with the Professional Keeping two separate lives and working in earnest to ensure that the two streams never meet can be a real drag. You waste more energy keeping two parts of your life away from each other that, if allowed to coalesce, could enrich your existence immeasurably. Your family and friends are people with talents and interests as well as being people you love, they may be the missing link that connects your Business to a whole other market of customers. That and you’re already on first name terms. Have Pride When scrutinising you at a schmoozefest, potential business contacts will want to get a complete sense of the person as well as the business they could be getting involved in. A good way to start on the front foot is refusing to hide or apologise for aspects of ...

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