The world’s richest man has very little free time, we can assume. Amazon is the swelling colossus of the digital marketplace and the boss has no time for chores. Not, so as an article in Business Insider tells us ‘Historically, the world’s richest man has a non-traditional approach to work: He makes time for breakfast every morning with his family, doesn’t set his alarm before going to bed, schedules surprisingly few meetings, and still sets aside a few minutes every day to wash his own dishes.’ Here we see an example of how Bezos’ own approach to working and living is vastly different from the work-life balance we are told to strive for. Bezos believes that it’s the word ‘balance’ that causes the most problem as the word itself implies a trade off. Put frankly, implicit within having a balance means that you are somehow sacrificing something in order to have a plentiful amount of something else. If we approach work and life as one and the same then there is no trade off. You shouldn’t be working so you can live, in Bezos’ view, as there is an implication that enjoyment can only be found in one of those places. ...

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