If you’ve got Social Media you know who they are. The gleaming white smiles of the ‘beautiful people’ who use those things that You like are inescapable. They are human billboards and television commercials of today made all the more palatable because of their humanity. Besides this, though, who or what are they? Who? The first big question is: can anyone be an influencer? Now, broadly speaking, yes anybody can do it as there are no restrictions on what the relationship between the influencer and product can be. However, there does have to be one. In a nutshell, an influencer has to be a person who has a following in a particular niche. For example, Love Island contestants become social media influencers because they’re beautiful and beauty product manufacturers know people will buy their products if someone attractive is advertising it. What are the types? Celebrities – In a way, all influencers are celebrities but let’s not pull that thread. Here, we specifically mean those who are household names. This type of marketing has been done for years but now with social media celebrities can reach people everywhere at all times, what with their gigantic followings. Industry Experts – These ...

The post Influencer Marketing: The Low-Down appeared first on The Job Auction Blog.