In 2015, there were 66 active official ‘progressive’ Boycotts. That is according to Ethical Consumer, the magazine which does exactly what its’ title suggests. In recent years there have been more calls than ever from public interest groups, concerned armchair pundits and everyone in between for brands to become more ethically focused. Be it boycotts or strikes, ethics matter. With The Job Auction’s stance on ‘boycotting unemployment‘ itself, we turn our eye to the trends in marketing and consumers to an extent; those companies who have adopted ethical production means and question whether it was done out of genuine integrity or an attempt to bolster profits, riding the wave of the current consumer trend in moral purchasing. In 2010 Andrex released a campaign that informed viewers that they would plant three trees for every one they chopped down to make their products. This saw profits rise and was a tactic designed to strike a chord with the environmentally friendly among those watching the telly adverts. Still, a great effort in any event. Well done Andrex. ‘Fair-trade’ products, i.e. products not contributing to a chain of production that is saturated with near-slave labour and violence, are on the rise. Proving to ...

The post Ethical Trends: Boycotts & Business appeared first on The Job Auction Blog.