Marketing products or services via mass Media to consumers can result in an enormous number of consumer responses, sometimes flooding a call center or even some IVR systems. If the media used is television or radio, the consumer responses arrive at a narrow, but predictable time, further challenging an IVR system's capabilities. Having an IVR system that can handle the call load is just one critical issue that media marketers face in fulfilling their customer orders and accepting consumer payments.
This post first appeared on Agile Payments Blog: Payments Solutions For SaaS Platforms, please read the originial post: here