TikTok is a 15 second or less video creation app that allows the users to show their hidden talent. The user can dance, sing, act or can make a meme in the backdrop of the pre-recorded audio clips or songs.

TikTok enables its users to be the creator and share their passion and creative expressions through their video. The direct video creation feature through the mobile phone is the most significant aspect. It encourages users to uplift their hidden talent by creating content of their choice.

From the last few days, TikTok’s ratings can be seen falling on Google Play Store. Of late, it has fallen to 1.3 from a sharp 4.6 stars. And that’s because of a controversy that sparked between Youtube and TikTok.

As of now, TikTok has come to know as the least rated App on the Google Play store, despite having a billion downloads. After, a ban on TikTok was called by Twitter users, within in 3 days the App’s ratings tumbled to an all-time low 1.3.

The YouTube Vs TikTok controversy had a huge impact on the TikTok’s rating, and it doesn’t seem to end very soon. It looks like a never-ending war — to the extent — that TikTok users in India are giving a 1-star rating to the App on Google Play store for the past few days. It was bearable until CarryMinati’s Youtube Vs TikTok video was taken down by YouTube asserting some kind of a policy violation.

The controversy started after the video by YouTube influencer Carry Minati roasted a TikTok star, and the video got 70 million views and after the reports of cyberbullying was taken down on Friday. After this pull-down of the video, his fans started tweeting on banning TikTok. Therefore, currently, people in India want a ban on TikTok. With all this, a number of hashtags also started trending on the social media platform, including #CarryMinati and #JusticeForCarry. Therefore on Twitter, the hashtag “#IndiansagainstTikTok” is in trend and people are all against the App. Thus, this could lead to a ban on TikTok throughout the whole of India.

After the YouTube Vs TikTok controversy, Indian users who are in support with CarryMinati started giving a 1-star rating to the application on the Google Play store. For the past few days, the current rating came to 1.3 from 4.6 on the app store. Apart from the rating, people started using trending hashtag, i.e. #bantiktok and demanded a ban on the App in India yet again.

Twitter Pushes for a TikTok Ban

After Carry’s video got deleted, the controversy reached another level. After the video was taken down from the Youtube, Carry received a lot of support from his fans. Because of which on Twitter, hashtags such as #BanTikTok and #IndiansAgainstTikTok started trending from the last few days.

Well, this is a huge drop for the TikTok. People on twitter are providing support to YouTube personalities than TikTok users, and also have started a trend the hashtag #Roastnhifrykarunga after the ratings dropped. Twitter has been flooded with memes by the people on this entire fiasco.

TikTok Rating Updates

• On May 19, 2020, TikTok rating fell to 2.0 from 4.6 stars.
• The ratings of TikTok dropped and updated to 1.3 stars on May 20, 2020.
• Faizal Siddiqui’s account got suspended by TikTok on May 20, 2020.
• Further rating fell to 1.2 on May 21, 2020.
• It went all the way down to 1.3 stars on May 22, 2020.

Why TikTok’s rating has fallen down from 4.6 to 1.3?

The CarryMinati’s video ignited the anger inside the fans against the video-sharing App. And, this affected the ratings of TikTok on the PlayStore. During the first 3 days, TikTok’s rating fell down from 4.6 to 3.8. Today it has fallen down even further and has the lowest rating of 1.3 stars. TikTok is facing the outrage of the YouTube Fans. And now, the future of TikTok seems to be dark.

For TikTok, this is a serious blow. Thus, the fight between two different video platforms is not going to stop soon. Furthermore, on Twitter, people are in favor of YouTube influencers than TikTok users.

Carryminati’s YouTube Vs TikTok: How it will affect your digital marketing growth?

Because of this controversy, the TikTok rating has fallen down drastically, and people have demanded a ban on this application in India. But this will not affect your digital marketing growth. It’s just that the users will have to follow strict terms and conditions while posting any video on TikTok. Therefore, you can advertise your product or service by creating an account on TikTok. While doing the promotion, you will have to keep in mind that your content should, in no way, affect society negatively.

Following are the advantages of Advertising on TikTok

• TikTok is a place where you can let your creativity shine
• For better business growth, TikTok is a great platform where can do an advertisement for your product or service.
• Because of the huge audience base across the world, you have an excellent opportunity to attract the client.
• You can make promotions of your product or services on TikTok.
• TikTok has created history by getting a massive reputation in a very short period.
• Through TikTok, you can make reach customers who might be interested in your brand.
• You can collaborate with the TikTok influencers or popular creators, and then your brand awareness gets increased.
• You can also share your website link on TikTok to increase online traffic, and it results in overall business growth.

Through a short video, you can attract a large number of customers. Furthermore, if your brand caters to the young TikTok users, then this is an excellent opportunity for you to sell your product or grow your digital marketing business.

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