Viviana Mall initiates a campaign to spread happiness by smiling

Mumbai, May 25, 2018: To spread the message of leading a healthy lifestyle, Viviana Mall today initiated the #SpreadHappiness campaign. Citizens across Mumbai and Thane participated in the unique campaign by creating one of the longest human chains on the most active eastern express highway near Viviana Mall. Mr. Sunil Lokhande, Deputy Commissioner of Police, Thane was the chief guest for the initiative who also joined hands in the chain supporting the campaign.

Commenting on the occasion, Rima Pradhan, Senior Vice President – Marketing at Viviana Mall said “In today’s fast-paced world, human beings are mechanically moving on a pathless road, along with the crowd towards concrete jungle with their eyes stuck on their cell phones, tablets and their fingers mechanically typing on their digital keyboards. Technology which was invented to aid man has through the process made man the machine. It has taken away relationships and people are rarely seen smiling at each other. Our initiative was to create awareness on spreading happiness by spreading a smile, having more family time and engaging with friends in person”

A recent study conducted earlier had revealed that a simple act of smile can actually help create positive energy and increase well-being.

More than 350 citizens actively supported the initiative forming one of the longest human smile chains. They also carried placards with messages on how smile and happiness can help in leading a healthy and prosperous life. The mall has also organized special workshops every day of the month to spread the message of the #SpreadHappiness Campaign.

 About Viviana Mall:

Viviana Mall, a part of Sheth Corp and well known as a ‘Destination Mall’ was built with an objective of giving an experience to its audience. Viviana covers over 250 leading brands in its prime retail and leisure space. The mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource center for visually impaired. With an area encompassing one mn sq.ft, the mall boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, Zara, Forever 21, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Copper Chimney, Pizza Express, British Brewing Company, Irish House and many others making it the most happening destination in Thane. The defining feature of the mall is Cinepolis – one of the largest megaplexes in the country with a facility to showcase over 70 shows on a single day with a seating capacity of 2,400 people. It also facilitates 2400 number of cars and 800 two wheeler parking slot which considered to be one of the highest in the industry. Additionally, the large food court and the dining area are spread over 40, 000 sq ft and can seat up to 1, 300 people. The Mall opened its gate to endless discoveries in the year 2015 and since then it has garnered international and national accolades in various categories.

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