VR Bengaluru, the community-oriented integrated lifestyle endeavored to
create an atmosphere for the patrons to relax and rejuvenate themselves during their shopping
experience. In line with the brand philosophy of ‘Connecting Communities’, the center celebrated World
Earth Day with VR Green 2018, featuring an eco-friendly Green market followed by a grand performance
by Grammy award winner Ricky Kej. The outstanding concert focused on creating awareness around
recycling and perils of plastic.
The Green Market stood out for showcasing a diverse spread of ecologically sound products from Maya
Organic, Daily Dump, Unempty Bottle, and Wheat Grass. Music is a universal medium to connect with
people, and Grammy Award winner Ricky Kej, unveiled and performed 12 brand new songs which are
specially composed keeping in mind the young members of the society at the concert. He also performed
songs from his previous album ‘Shanti Samsara’. The performance brought about a mellow and peaceful
atmosphere, with subtle sounds of nature and prompted the audience to reclaim Mother Earth from the
clutches of single-use plastic waste. Along with the renowned musician, 40 international artists enthralled
the crowd comprising young minds, with messages on conserving the environment through new-age
music.
VR Bengaluru has always focused on and organized events that promote environment-friendly choices
and these celebrations witnessed exciting green zones and engagements adding to the festive ambiance
and made this World Earth Day a memorable one.
Jermina Menon, VP Marketing – Virtuous Retail South Asia (VRSA), said “VR Green 2018 reflects our core
philosophy of ‘Connecting Communities’ to bring together people from different backgrounds to adopt
sustainable living measures. VR Bengaluru was built with an aim to promote sustainable initiatives and
engage the community with thought-provoking events. We are happy to host the very talented and
environmentally conscious, Grammy Award-winning artist, Ricky Kej, whose music promotes conservation
and encourages everyone to leave a better world for future generations!”
Commenting on the occasion, Ricky Kej said, “Being an Ambassador of Earth Day Network, I am thrilled
to have collaborated with VR Bengaluru for my first ever performance on this occasion. I have known VR
Bengaluru to be very committed towards responsible consumption and reducing the use of single-use
plastics. The musical evening turned out to be spectacular, with great music, musicians, and a fabulous
venue. I can’t wait for another opportunity to perform at VR Bengaluru again.”

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