According to a recent study, Mobile devices accounted for 55% of internet usage in the US that surpassed PCs (45%). Mobile commerce is rapidly growing and has definitely changed the way we search, browse, watch, read or shop. It is influencing the buying habit of today’s consumer. Mobile commerce will definitely benefit your B2B eCommerce company with its capability of driving more traffic. The consumer expects a fast and free service. Mobile commerce is something that is best suited and is here to stay.

M-commerce is raising the expectation of consumer even higher. Today’s consumer wants convenience. They want to order something from their smartphone, get it from anywhere across the globe and have it delivered at any location. Mobile device gives the much-needed personalization and convenience.

Today almost three-quarters of B2B customers are actively using smartphones to do their researches before making a purchase. A study reveals that nearly 56% of B2B customers read reviews, 50% compare features, 46% does a relevant product search and 50% compare features on their mobile devices.

Personalization is the key. Omnichannel shoppers want to be able to browse online catalogs anytime, anywhere. They want to complete the entire checkout and payment process through their mobile device. Giving these conveniences will give your B2B business a better edge.

Alibaba is ruling the mobile commerce game with enhanced personalization for its B2B customers

It has a section, which will help you to decide the type of B2B buyer you are with categories like offline or online retailer, importer or exporter, wholesaler or manufacturer.

Based on your selection, a personalized homepage comes up for browsing suppliers or products.

It also offers user-specific recommendations to its B2B buyers based on the purchase history.

This app enables B2B customers to search for specific product categories and make requests for customized ones if necessary.

Customers do not have to toggle between their mailbox and the app. All interactions directly occur a ‘messages’ tab. Another important feature offered by the app is that all the transactions are digital lock and key encrypted.

This makes the app compelling and enhances user experience.

Let us look at the various ways to get the most out of your mobile commerce initiative with enhanced customer experience-

• Fast loading speed, preferably in a few seconds is one of the most important things. Failing on this can cause a loss of potential lead. It affects the conversions and bounce rates. In fact, Google recommends the following optimizations-

Optimize images

Improves server response time

Evade landing page redirects

Leverage browser caching

Enable compression

Optimize CSS delivery

Leverage browser caching

AMP or Accelerated mobile Pages is another element that helps to improve page speed for mobile users. This, in turn, enhances the user experience and creates engagement. A study has revealed that companies, which utilized AMP on their brand’s category pages, saw the click-through rate shoot up by almost 20%.

• Easy navigation coupled with short menus, prominent search buttons, home icon, CTA’s and touch-friendly user interface will take definitely appeal to more buyers. Put your focus on mobile usability.

While getting the mobile interface designed you can keep these few things in mind to enhance customer experience.

Ensure user-friendly navigation

Faster loading speed

Enough space between all clickable elements

Large buttons

Easy to use contact us form

• Simple mobile checkout can reduce cart abandonment rate that stands at a dismal 69.23%. Any high converting mobile check out page has fast loading speed, security, easy registration and progress indicators.

You can add something as simple as the autocomplete feature of Google. It simplifies the checkout process and saves your customer’s valuable time.

• Send SMS notification to your customer. Innumerable emails are already hitting your customer’s inbox every day. Enhance and personalize the experience with custom messages.
• Continuous scrolling is a prominent feature on Twitter and Pinterest. Visitors love scrolling until the bottom of a page rather than wait for product pages to load individually.
• Make your app voice-search compatible. Voice-search is becoming increasingly popular and often influences purchase decisions. It helps to drive sales. Gartner estimated that 30% of all searches will be done without a screen by 2020.

Popular B2B brands like Alibaba, Quill.com, and Grainger offer a host of benefits to visitors like- secure and sophisticated payment options, push notifications, simple product search, access to promotional offers, discounts, in-store events, maps, rewards and loyalty programs.

A study by Deloitte has revealed that a 90 % of people use their phone in their leisure time while 93% of them use it while shopping. This proves that an increasing number of people is on their phone while they are shopping!

Gartner stated mobile channels generate almost 19.4% of digital commerce revenue and a whopping 75% of B2B buyers rely on mobile search and ads.

A bit of tweak here and there goes a long way to lift the sales rate. To win more customers, offer a seamless mobile-first experience. A focus on mobile commerce and catering to mobile shoppers is an important strategic initiative that will put your B2B e-commerce company in the forefront.