The HP Latex 700W allows users to print white without complexity, deliver vivid colours at high speed, get striking contrast using pure blacks, and expect sharp 4-point text, while retaining the renowned features of HP Latex printers. The printer provides a wide application range covering banners, textiles, poster paper, canvas, wallpaper and vinyl.

Fotomax’s service offerings include short digital print runs, customised wallpapers, branding for agencies, printing onto acrylics for interiors and signage for the property market. The company is renowned for its attention to detail, quality and turnaround times. The company also had an HP Latex 335 and HP Latex 26500.

Fotomax’s manager, Wayne Fowles, said, ‘The Machine has benefited us by relieving the workload off another machine, which allows us to improve on turnaround times and productivity.’

He described 2021 as a difficult time for the company, making a loss on account of the looting in KwaZulu-Natal. ‘I was running my vinyl jobs on our flatbed machine, which has white ink as well, and outsourcing the wall vinyl/wallpaper jobs. Rebuilding the business again, this was a workaround, but as orders increased, I needed to get a roll to roll printer.’ The company opted for the HP Latex 700W.

‘Having had two latex printers previously, I am sold on the machines and technology. The printer prints fast enough for us when it comes to finishing off or trimming.’ Fowles reported good service from Midcomp and was pleased that they had a unit in stock.