You shouldn’t take rest or sit idle after you’ve built a website. The actual work starts now! Because equal or more efforts will be needed to get visitors, promote the website than the efforts it took to build it. After all, that is one of the main reason why websites are made.

Promoting your website is not an easy task and not everyone has the budget to do paid advertising. Thankfully, there are ways by which you can promote your website without spending a penny. Just that you will have to give a bit more efforts in executing them than the paid advertising.

Blog

A blog or weblog is a great way to express yourself to the world, to write about your Business and become an expert in your field in the eyes of others. Anything that will add value to your customers will be lapped up and shared, which will help to bring more traffic to the website. It will enable you to regularly update your website. It is crucial because search engines give preference to sites that are updated regularly. A blog can become an amazing engagement platform to interact with site visitors and keep the site active, you can do this by adding the like, share, comments and replies section after each blog.

SEO

If you want your website to rank higher in the search engine results, then Search Engine Optimization (SEO) is a very compelling way to achieve that. SEO works on four things: 1. the number of external links you receive, 2. setting the correct keywords for your business, 3. ease of navigation, and 4. Improving and maintaining the quality of content.

It is not the kind of method where you work one time, set up everything and then forget, it needs to constantly work upon and updated taking into consideration the search engine policy changes. A clear strategy and planning will give the results you desire.

Email Marketing

Email marketing has the highest Return On Investment (ROI) among all the marketing ways. If you want some numbers, various studies have shown that for every one dollar spent on Email Marketing, you get about 38 dollars in return. Email marketing is a cycle of tasks from getting leads, nurturing them via quality content, until they become a loyal subscriber.

You should send out actionable emails, give free resources to get more leads and mail regularly to all the emails you get. Nail the art of writing a great email copy that will entice the recipients. Increase your subscribers. In your emails, you can promote your website, your business, products or specific landing pages on the website.

Guest Blogging

You can invite professional, revered bloggers to write on your website. It is a common approach as it benefits both the parties. You and your website will get exposed to the writer’s network by which it will get some traffic and leads too. Likewise, you can become a guest writer for other’s websites in your industry. All these activities help grow your own network, your business will reach new audiences and you will earn backlinks for your website. Besides that, you can also write and submit blogs on external submission sites which are specifically meant for blogs.

Social Media

It is the most happening virtual place for a lot of people. You can build your brand and engage with the audience without having to think about money. Your business should have a presence at least on Facebook, Instagram, Twitter, and LinkedIn.

Build a good follower base, post regularly about your business, share the website’s blogs and other links or useful content. Anything which they will find worth will be shared and you will get free promotion for your website. Link your Social Media to website and vice versa.

A social media site with a difference is ‘Quora’. It is a Q n A based platform where you can post questions or answer for other users. Build a reputation and authority in your industry and while interacting here, you can share your website links and get some traffic.

One thing is common in above all methods though, it will take time to get results depending on the efforts you put in, but the efforts will be totally worth it. Not all the methods might work for you and the only way to find that is to try them out! Besides the above methods, there are a lot more ways to endorse your website, including the paid ones. You can anytime use them and publicize your business website.

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