Besides seeing the advertisements of businesses, consumers also tend to hear out the Influencers, read their reviews and posts about the offerings of the businesses. Influencers play a key role in marketing the products or services to the people in their own ways. Some of them operate globally, while some of them locally.

To attract customers from a particular area, businesses can take the help of local influencers of that area. They can benefit businesses of all sizes. They can introduce your business to a whole new set of audience who agree with their views.

A big challenge though for the local businesses is to find the right influencer for themselves. Each influencer specializes in different niche. However, you can use some of the following methods to find the right influencer to market your business locally:

• Local Hashtags

This is a really effective way to find an influencer of your niche. They regularly use hashtags in their posts when they do promotions of any product. You can search using the relevant hashtags on any search engine or on the various social media.

For example, if you are a restaurant in Miami serving Indian cuisine, you can use hashtags like #miamifoodies #miamifoodanddrink #indiancuisinemiami #indianfoodmiami #miamiindiancuisine, etc.

• Search who is talking about your business

This is a relatively easy thing to do because here you are recommended to search not the influencers, but anyone who is talking about your business. Track all the positive as well as even the negative mentions of your business.

The idea behind using this method is to find influencers who already know about your business. It is easier to work with such influencers whom themselves would want to work with you and know your business too. By searching for all the people talking about your business, you will certainly come across some influencers.

• Using Influencer marketing tools

This method doesn’t involve you doing all the searching activity manually. There are many platforms and tools who keep a database of influencers of every niche. They are very useful for the fact that you can get the perfect influencers for your business by using many search filters in them like location, niche, followers, engagement rate, actual influence, reach, etc.

Not just that, these influencer marketing tools also will give you all the details of the influencer you choose for your business including their contact.

• Update your Local listings

In the search to get the perfect influencer for your business, you should not neglect the current customers. Check the status of your local listings and make them perfect & uniform everywhere. Update all your business information and make it uniform on all the listing sites. Remove any inconsistencies or duplicate information if it is present.

Doing this manually will be a cumbersome task which is why it is suggested to use a listing tool that will do everything for you. One best example is Review 360. It automatically updates your business information on the whole web and lets you handle all the interactions, reviews, analytics, and reports easily in one simple interface. Once you have all the reviews under one roof to see, you can focus on influential reviewers in your location so that you can approach them to promote you.

• Perform Google search for relevant blogs

Apart from promoting posts for businesses, most of the influencers also do blogging or only blogging. Hence it will be wise to find such influencers, either on Google or on the specific blogging sites like WordPress, Blogger, etc. Find the bloggers who write on subjects related to your industry or specific niche. With multiple searches using different keywords you should come across some influencers; then study their details, demographics, content quality, reach, followers, etc. Reach out to the best ones to market your business.

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