The proliferation of the Internet in the last few decades has opened up new ways for businesses to market themselves. Besides offline local marketing, businesses now also do online local marketing by listing their Business on various sites like Google My Business (GMB).

But that’s not all, they also have to regularly update their information. It is very important because more people are searching for businesses online before visiting in person, whether on Computer devices or Mobiles. Updating the business information might seem a negligible and small thing to do, but there are many benefits to doing that.

Who should update their Business information across the Internet?

All the businesses! Whether they are new or old, big or small. Even if any business doesn’t have an online presence, they should still make and update their business information to get accurate local search results. Businesses that have relocated, changed their contact number, increased or decreased locations, should update their information at the earliest.

What kind of Business information is required for the web?

Not all the business information, but the important aspects are required like the NAP, website details, etc. Sometimes customers might also look for other information. For e.g., while searching for a restaurant, among the results, a person will want to see the menu card of each restaurant.

The complete list of business information can be categorized into the following two types:

• Identities:

Most of it is usually constant. It includes the Business Name, Address, Phone number (NAP), business category and the website.

• Attributes:

They are the characteristic features of the business and may change in time. They include Products or Services offered, payment methods, business hours, and other business specialties.

When you add your business information to an external website, it becomes a ‘business listing’ or a ‘citation’. So when anyone searches for your business, the given information will appear in the results of the various search engines.

Where to update the Business information?

All the search engines, online directories, and other such websites. To get maximum coverage and chances for your business to be found online, it should be listed on as many websites as possible. Some of the big websites where your business information should be, are:

Google (Google My Business), Yahoo, Bing, Yelp, Foursquare, YellowPages, Facebook, LinkedIn, Chamber of Commerce, and Whitepages.

How to update all the Business details across the web?

The first thing to note is that your business information will be scattered across the internet. Either it might be missing or might be wrong. Start off by correcting any wrong or incomplete information. Claim the business information of yours which is auto-generated. You can do all these tasks in two ways:

1. One is the manual way. Here you should visit every site, add or edit the existing information, request the update and wait for the confirmation. You can see that this method takes a lot of time to process.

2. Another way is to take the help of a citation submission service. One best example is of Domainz Guru. Their location intelligence tool, known as Review 360, will be a perfect solution for updating your business information and many other such tasks to promote your business online. Just from one user interface, you can manage all your business listings on the web in an easy way and short time.

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