It is not easy for small businesses with a website to grow and make a name for themselves, especially if they are having rivals who are already established and are big in operations and reach. The landscape of consumer demands and online marketing is ever changing. But, even in today’s world of increasing Social Media influence, one thing still remains important – Blogging.

Writing blogs on the website serves many purposes. It is an economical and reliable way to advertise your business and website. Blogs which are well-written, educative with coherent consumer involvement and content strategy in mind are known to directly be responsible for an increase in sales and customer loyalty. So what makes blogs crucial for websites even today?

Developing relationships with Customers

Writing blogs is a good way to keep the existing and potential customers glued to your website. The rest of your website will more or less remain the same, content wise, but it is the blog section that will keep on changing. By adding comments and replies to blogs, you get to start a two-way communication with them which in time evolves in a stronger relationship.

An upsurge in website Traffic

Website visitors get quality and relevant content from the blogs. It is only up to a level that you can promote your website as a whole and directly. But blogs can be specifically and separately endorsed on the web, especially on the various social media by giving post links with pertinent visuals. Also, inbound links in the blog articles can point to specific landing pages on the website, thus increasing website traffic.

An Unhindered outlet of expression

Blogs are an excellent way to convey your mind about your business without any restrictions. Content on the rest of the website has a limit to keep simplicity. The missing part can be covered by the blogs and you can fully explain your products/services to the website visitors in fine points. The creative combination of text, images, videos, infographics, etc. can help attract new & sensible customers and enhance your website’s quality.

Creating sharing opportunities

There are limitations to what all can be shared externally from a website. A blog is the one and best option for that. It is free marketing when your customers/readers share a blog themselves to their various social media and are further re-shared. It opens up a potential likelihood for exponential market growth and viral traffic for your website and business.

Boosting Website’s SEO

Increasing Google and other search engine rankings of your website must be one of the top goals for your business website. The search engines love fresh content and give priority to the websites with crisp and regular content. Blogging greatly helps to achieve that in a forthright and inexpensive way. Besides giving new content to index for the search engines, you get to use strong keywords in blogs to increase the website’s visibility in the search engine result pages (SERP).

Helps to establish your Business as an Industry Authority

Quality blogs showcase your knowledge in the industry to the world even if your business is small. By giving expert and valuable information, blogs help build trust, establish clout and help you to compete with bigger rivals in the industry. With time, they also help with credibility and project your image as a ‘go to’ resource in the industry niche, all of which can lead to higher customer conversion rates.

Apart from these benefits, blogging helps to answer rare and common questions like in FAQs in an in-depth manner, share your passion, become a thought leader in your field, understanding customer likes and dislikes etc. From a practical thinking, there is just no other alternative to blogging. It helps achieve many things with minimum expense, it helps your small business become big.

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