The Internet has totally changed the game of marketing for everyone. It has opened up new horizons and opportunities for even small businesses. Having a website of your Business has become the norm. Hence, those who do not have an online presence, they are bound to lose out on a lot of business and customers to rivals.

Today, Internet access and mobile phones have reached almost half the people of the world. People who shop for products and services online than going out physically has increased and will continue to increase gradually. So it makes complete sense and importance to have a website for your business. Some of the reasons for the same are:

1. It is comparatively cheaper: Building and maintaining a website is light on the finances as compared to a physical shop. Not just that, even online marketing is easy, result oriented and cheap because you can do that by sitting in one place. Whereas, in traditional marketing, you have to personally go to your target audience, travel a lot, give adverts in newspapers, billboards etc. all of which cost more.

2. Access at all times: Your physical store has a limit w.r.t. time which can remain open for a maximum of 12 hours a day. On the other hand, your website and Social Media handles stay open to the public for 24 x 7 x 365 days a year. All of this extra time gives more opportunities and time for you to do business.

3. You can go Global: Whether you are a small or a big business, a physical store has a limit of maybe a few kilometers of potential customers around. More the physical stores, more the costs of investment and operations, but here, with only one website you can reach to any corner of the world with proper marketing. You can easily increase your customer reach and base with minimum investment.

4. Social Media: It is the place where thousands of your potential customers are ever present. Whether it is Facebook, Instagram, Twitter, YouTube or any other. People never disconnect from their social media for more than a day. That becomes a great opportunity for you to market your business with minimum physical efforts and more guarantee of success.

5. Studying Rivals: Most probably all your business rivals will also be online with their own website and Social Media Handles. That makes it a golden opportunity for you to study them completely. Their branding, marketing, their products or services, their plus and minus points etc. You can also base your next marketing move, product/service by learning from your rivals.

6. Quick Customer Support: You can give instant service to your customers about your business as compared to traditional ways, especially on the social media page. Whether it is repair, replacement, feedback or suggestions, you can instantly get the reply to your business from your customers for small and solvable problems, instead of making them come to a service center. That way, the building and operating costs of a few service centers can be avoided.

7. Customer Engagement: As and when your customers like your offerings, they will give positive feedback and may help in promoting your business. This, in turn, will bring in more customers and make the previous customers more loyal to your business. Word of mouth publicity spreads rapidly via social media, and to all corners of the world.

8. Quick and real-time results: Whatever you do online for your business, whether it is a general promotion, a product launch, announcing anything etc. You quickly get to see the reactions of your potential customers and what they feel about it. You can analyze your digital marketing efforts minutely and improve instantly to get maximum benefit out of your marketing. All this does not happen in traditional ways of marketing.

9. Increasing Sales, consolidating Brand: After you are set with your business website and social media handles, gradually you can increase your business presence online and sales revenue. As you learn from your online experiences and become perfect in your online marketing, you consolidate your business brand and make it bigger, turning in more revenue.

The Internet is such a powerful place that it can make a small, local business into a big global brand in a short time. But that will be possible if your business offering is perfect, is online, ambitious, aggressive and know all the tips n tricks of digital marketing.

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