Everyone who have a website, always have one thing in mind about it – to be the first answer, first option for any Google Search related to their website or business. But it is not as easy as there is only one position and hundreds of websites competing for that coveted spot. But, with correct knowledge and tips, it is possible. Here we present 13 such tips that will help you in achieving a higher Google Search Ranking than before:

1. One of the most important steps is to put the correct SEO strategy for your website. The number of keywords is not important, but the quality. The keywords should be of optimum length and not too competitive. Choose the best few related to your website and update them regularly. Optimize the website according to the select few keywords.

2. Content is another important aspect to get a better position on google search results. It should be longer and cover every angle of your business for your target audience. It will be an added advantage if the content contains the support of rich media, links etc.

3. It is also equally important to create fresh content regularly on your website. You may update the website or write new blogs, new pages regularly. Writing blogs is very crucial for the Digital Marketing and SEO of your business. It greatly helps in getting a good position for your website on the Google search page.

4. Do upload a sitemap on Google. An XML sitemap shows what’s exactly on your site, to Google.

5. Make your website optimized for the mobile platform. You can take the help of Google’s own mobile-friendly tool. If it is not becoming mobile-friendly, you can change the design, architecture, make a mobile app or a dedicated mobile site.

6. It could happen that you have blocked Google from accessing your site altogether. Check if you are receiving less, reduced or no search traffic and solve this problem at the earliest.

7. It is recommended that you sign for a Google authorship. This will help your articles get better exposure on Google.

8. It is not just your website, but also your social media pages. Keep them active and updated regularly, link these social pages and their posts to your website.

9. Another factor to consider is page load speed. The faster your site will load, the more traffic it will get; thus increasing the google search index rankings. You can use Google’s PageSpeed Insights to check your website loading performance. Do compare the answers to those with your competitor website make your website page load speed faster than theirs to stay ahead in the competition.

10. The URL of your website should be easy to remember. Use descriptive words and not just any random numbers and/or letters.

11. Internal linking is recommended to refer search engines and users to related content or products.

12. Your site’s root domain is very important for Google search rankings. Keep your important content on the root domain itself as most top sites do. Even the blogs on your site should be on the root domain and not on any sub-domain. For e.g. (www.website.com/blog).

13. Last but not least – Marketing. Do regular marketing of your business, your website, and most importantly the content in it. This includes email, Social Media Marketing etc.; all of these will help in achieving a consistent and higher rank on google search.

When you implement these above pointers, your website will surely change places on the google search results and be seen among the top ones, on the first page; and you will achieve progress and success in your business endeavors.

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