The Social Media websites have indeed turned out to be a great way of marketing your business to the world. There is still no other free way of marketing which is as effective as the social media websites. But it is not all goodish and easy to be there for businesses as it looks to be, because like the other things having two sides of the same coin, even social media has its share of cons which the businesses need to know before starting their marketing.

From the financial point of view social media marketing could be free, but with respect to ‘time’ it is absolutely not. The newer and smaller the business is, the more time it will take to establish and make an impression on the social media platform.

More time and efforts will also be taken when the social media pages of your business are being handled by a layman. Marketing on social media has become so big, mainstream and crowded by businesses that new professions have been created just for that. Thus it will be wise if a professional person handles the social media pages of your business to make it more effective, successful and comparatively less time-consuming.

The social media handles need to be regularly and optimally updated. It is not good for the business if the usual and potential customers don’t hear from you in a long time, it is also not good if you post too much on the social media handle, as nobody likes too much bombardment of anything. The content and posts should also not be repetitive and boring, there should always be creativity, innovation and freshness in the posts.

Some of the other points to note are as follow:

1. Even one small mistake can get big bad publicity for your business. It can also attract trolling, bullying etc. You have to be very careful and avoid mistakes because it is hard to rectify them once they are done; and even if you take down the problematic post or comment, there are almost certain chances that someone have documented or photo-clicked it and then is publicizing it on the network.
2. Social media is such a place where your competing businesses are present too and are eyeing the attention of the same customers as you are, so you have to keep in mind this aspect because as you can study your competition, so can they.
3. You have to handle negative feedback in an assured manner and always go the extra length to please your customers. You also have to beware of and avoid hacking, information leaks etc.
4. You will need to educate or train your employees too about using social media and your business account. It is almost certain that they will be having their own personal accounts on the social media site, so the correct usage by your employees of your business account like commenting, sharing etc. will be wise and beneficial to you. It will also be wise if they avoid anything positive or altogether the rival business pages.
5. There are tools and provisions on these social media sites to measure the effectiveness and reach of your posts, campaigns etc. still they are basic and to get an in-depth analysis of all your activity, you will need to take help of external third-party tools or sites which will most certainly be not free.

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