YUV, meet the future of professional hair colour Graphéine defined the brand positioning, created the naming, the brand identity and the communication for the launch of YUV®, a game-changer in the international professional hair colour market. Unveiled in London in mid-2023, YUV® is a connected tool and digital application that allows colourists to delegate the tedious aspects of colour preparation, so that they can devote themselves fully to their creativity. It's the biggest innovation for professional salons since the invention of the hairdryer!