Naming and Visual Identity Design for Obscure Art Gallery, a gallery showcasing the works of unknown artists based in London, UK. The concept revolves around themes of distortion, blur and ambiguity. Symbolising the unconventional nature of the gallery, this aesthetic unfolds through the intriguing logo, eccentric typographic shapes and mesmerising colour palette. The visual narrative exudes an air of mystery, inviting viewers to immerse themselves in a world where the extraordinary and unexpected awaits at every turn.